About us

Source Smart. Scale Profitably.

Direct international Sourcing with End-to-End Delivery & Strategic D2C Growth Consultancy for Indian Brands.

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At SourceUp India, we help Indian D2C and e-commerce brands reduce costs and increase profitability by combining direct China sourcing with expert business consultancy.

Whether you want to lower your product cost, improve margins, or scale your brand sustainably we provide both the supply chain and the strategy

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Services

The Real Challenge Most Brands Face

Most brands focus heavily on marketing and sales, but their biggest profit leak happens at the sourcing stage. Buying through multiple intermediaries leads to high costs, poor quality control, and low margins.

We eliminate the middlemen and connect you directly with trusted Chinese manufacturers while also guiding you on how to build a profitable and scalable brand.

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Meet Our team

Meet Our Experts

Expert team committed to your success

Dhananjay Jasani

Managing Partner

Dhananjay oversees sourcing operations, supplier relationships, and execution management. He works directly with trusted partners to ensure reliable sourcing, quality control, and smooth end-to-end delivery.

Prianshu Tyagi

Chief Growth Officer

Prianshu leads growth strategy and business consulting initiatives at SourceUp India. He helps brands improve unit economics, customer acquisition performance, retention systems, and overall business profitability.

Dev Thaker

Managing Partner

Dev leads SourceUp India’s business development and client strategy initiatives. He works closely with D2C and e-commerce brands to identify sourcing opportunities, improve profitability, and build sustainable growth systems.